Focus and Scope
The AFIT Journal of Marketing Research is a, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, AFIT-JMR aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among AFIT-JMR's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
AFIT-JMR is a broad journal that aims to be at the forefront of the field. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. Replications and very minor improvements of methods or theories will generally not be publishable in AFIT-JMR. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner.
Section Policies
Articles
 Open Submissions |
Indexed |
Peer Reviewed |
Open Access Policy
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.