AN APPRAISAL OF INDIVIDUAL-RELATED CONSTRAINTS ON RURAL DEVELOPMENT COMMUNICATION

Bartholomew Nnaemedo

Abstract


Every aspect of human life has its own prospects and challenges. The same applies
to rural development communication. It is plagued by a host of constraints. This
ranges from individual-related constraints to environment-related species.
Nonetheless, the focus of this research is on the former. Hence, this research
undertakes a critical appraisal of the various ways individual members of rural
communities, especially in developing countries, can contribute to the malfunctioning
of their development communication. Here the stress is on how
actions or inactions of some individuals in rural communities can contribute to
underdevelopment via poor communication output. Among these individualrelated
factors, this research underpins poverty, illiteracy ignorance/prejudice
and greed/corruption as the ones that bear particular negative impacts on the said
development. Besides, while admitting the subsequent benefits derivable from a
reversal of these individual-related constraints, the work argues that proper
working of the said development communication requires more than the actions of
the individual members of rural communities. Collaboration of all the
stakeholders of rural development communication is vital. Further, participatory
development communication is imperative.

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