The influence of celebrity dress styles on the dressing patterns of Nigerian undergraduates

Abstract

This paper seeks to ascertain the influence of celebrity dressing
styles on the dressing patterns of Nigerian undergraduates.The
sample population consists of undergraduates between the ages
of 17 and 26 from Delta State University, Abraka and the data
are obtained through the use of questionnaire and observation
methods. The findings, among others, show that the phenomena
of celebrity culture has become a reality in Nigeria and that
students’ dressing patterns are greatly influenced by imitation of
western celebrity dress patterns. The study also shows that
students derive psychological satisfaction using clothing similar
to those of celebrities and dressing like celebrities makes them
appear sociable. This has negative effects on their academics as
it leads to lack of focus, lack of concentration which in turns
leads to high failure rate, high carry over rate and high drop-out
rate. The study concludes by recommending that all hands be on
deck to curb this menace that has eaten deep into our society.
Parents, churches, university authorities, media houses should
make concerted efforts to solve this problem