Social media and interpersonal relationships among the employed and the undergraduates of Nnamdi Azikiwe University, Awka

Toochukwu John Ezeugo, Ozioma Akunna Ajemba

Abstract


The rise in technological advancement has greatly influenced the
use of internet for socialization with different dedicated websites
such as Facebook and WhatsApp. This form of communication
termed “social media” has become a veritable instrument for
maintaining relationships and meeting new people. Individuals
could go beyond the traditional form of communication and use
social media platforms to meet strangers online to share
interests, business or consolidate existing relationships. It avails
people the opportunity to reach out to anyone in any part of the
world in few seconds. Both the employed, unemployed and
undergraduates patronize and enjoy social media
communication. The flexibility and convenience that social media
communication provides have heightened its importance and
usage. However, the differences inherent in virtual and physical
communication in interpersonal relationship is very critical to
this paper. Virtual communication face different challenges such
as restricted interaction, lack of sincerity and real identity,
anonymity and lack of physical presence. The focus of this paper
is to examine the reasons behind the use of social media
communication and the type of social media channels the
employed and the undergraduates of Nnamdi Azikiwe University
use. The way relationships are maintained or marred via social
media communication is also the thrust of this paper. Findings indicate that Facebook and WhatsApp are the most preferred
social media platforms among the employed and undergraduates.
The employed and undergraduates use social media
communication for different purposes. However, social
communication is the meeting point of both. The research
samples 40 participants; 20 employed and 20 undergraduates
using structured questionnaires and semi oral interview as
instruments for data collection. Social brain theory by Dunbar is
used in this paper as the model of analysis.

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